<aside> 🔥 Reaching 133K Twitter (X) followers and 36K+ Discord members from 0.
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io.net is the world’s largest GPU DePIN built on Solana that offers unmatched flexibility, speed, and on-demand computing access for machine learning.
io.net is a key partner of the Render Network and Filecoin, and has recently achieved multiple tier-A listings of their native token, $IO, including Binance, KuCoin, Crypto.com, and more.
⭐️ Social media management
⭐️ Content marketing
⭐️ Strategic partnerships & marketing
⭐️ Growth hacking
⭐️ Community management
⭐️ Influencers management
⭐️ SEO
⭐️ Ads management
⭐️ Ad-hoc marketing
⏰ Started working: August 2023-January 2024
✅ Time worked: 5 months
💻 Campaigns together: 5+
<aside> 💡 Goal: Boost io.net’s online presence, engage a broader audience, and establish a strong community around its decentralized computing network.
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We partnered with io.net in August 2024, at a critical point in their journey. Fresh off securing significant backing from Solana and forging partnerships with industry giants like Filecoin and Render, io.net was setting up for a major transformation. The project was undergoing drastic product modifications, integrating new partners, and completely rebranding from the ground up.
Without an in-house marketing team, io.net turned to LKI Consulting for a comprehensive, 360° marketing solution. Our mission was clear: to relaunch the project from the ground up. We took charge of everything from crafting the initial launch strategy to establishing a compelling new brand voice, driving social media buzz, and building a vibrant community and user base.
The solid foundation we laid was key to io.net’s incredible success, ultimately leading to their listing on Binance and other Tier-A exchanges in 2024.
As we worked on growing the community, we also shifted gears to create buzz and anticipation around the upcoming launch of the io.net coin. Our strategic direction was crystal clear:
<aside> 📌 Establish a strong communication foundation and build a solid public image, setting the stage for a successful $IO token launch.
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To achieve this, we implemented two key business strategies:
<aside> 1️⃣ Community Growth: We made it our priority to showcase strong community growth, positioning it as a core pillar of io.net’s success.
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<aside> 2️⃣ Business Development: We fueled business development by generating real excitement and demand for the io.net token release.
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Our marketing strategy was guided by these KPIs:
1. Twitter followers - 50K. 2. Average unique views per post - 25K. 3. Average ER - 6%. 4. Telegram followers - 5K. 5. Discord members - 20K. 6. Average number of chats per hour - 20.