TradeCore is a platform-as-a-service provider that enables fintechs to build next-generation crypto, banking and investment products. TradeCore full stack offering does all the heavy lifting, allowing companies to focus on launching unique customer experiences.
By providing access to the core, and complex, infrastructure of compliance, regulation, payments, banking and capital markets in the form of a service, their customers are able to take advantage of TradeCore accumulated domain expertise and focus their attention on the core essentials of their own product offering.
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⭐️ Strategic content development
⭐️ Lead Magnets creation
⭐️ Linkedin Lead Gen
⏰ Started working: 2022 March
✅ Time worked: 7 months
💻 Campaigns together: 2 Lead Gen accounts, 5 months each
The traditional way of capturing leads via cold-calling or sending emails is outdated. The future of the targeted lead generation is LinkedIn. We took Clients personal LinkedIn profile, link it to one of the most advanced filtering systems called Sales Navigator, and connect it to our backend software which sends automatic connection requests and personalized messages to their potential Clients.
Target Audience:
We chose to target C-level decision makers of the following companies - blockchain/crypto, brokerages, trading/forex, IT.
First, we created specific filters on Sales Navigator based on who we want to target, that looked like this.
Each Target audience had different targeting.
Afterwards, we used our backend software that connected to Linkedin & automatically sent warm messages together with the lead magnet that we prepare.
<aside> 🧲 Lead Magnet To amplify the results on Lead Gen, we used Lead Magnet. We worked on the content and design. Here is an example of its concept and final result:
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