<aside> 🔥 Grew Raiser social media channels to accumulated 80,000+ followers with 500,000+ total reach. Sold out $150K Public Sale on the Raiser launchpad in under 30 seconds.

</aside>

✨ Client description ✨

Raiser is pioneering a unique no-token launchpad platform focused on organic super-growth via Fair Community Offering (FCO)—a model that rewards users who compete, engage, and educate themselves about the biggest projects to hit the market. Engagement with the platform determines user allocation size in the Public Sale, their early access, and more, putting genuine interest in the project over farming and whaling.

Raiser is led by ex-Binance executives and is notable for launching some of the fastest-growing projects within the Web3 ecosystem, including Pixelverse, Metalcore, and Playbux.

Services provided

⭐️ Social media management

⭐️ Strategic partnerships & marketing

⭐️ Growth hacking

⭐️ Shiller management

⭐️ Content marketing

⭐️ Email marketing

⭐️ Deck content

⭐️ Public sale

⭐️ Community management

⭐️ Design

Timeline

⏰ Started working: January 2024

✅ Time worked: June 2024

💻 Campaigns together: 8 strategies and 20+ tactics

<aside> 💡 Goal: To build a loyal and organic Twitter & Telegram community of verified users from scratch.

</aside>

Gameplan

We kicked off our partnership with Raiser in January 2024. The task was to build a thriving Twitter and Telegram community from the ground up ahead of their first FCO with Playbux, the top Shop-to-Earn dApp on the BNB Chain. Raiser's Fair Community Offering model lets user engagement dictate allocation size.

Our job was to build a community of real, verified users who would actively invest in Raiser’s vision. Not just claim an allocation. The goal was to create an engaged community from scratch. We didn’t just want people interested in a quick win. We needed them to buy into the project’s long-term goals.

Here is how we did it 👇

Social media management

Building a strong, organic community starts with nailing your socials. We focused on creating a value-driven, interactive presence that would grab attention and keep people engaged.

Our approach? Develop a content and engagement strategy from scratch. We established a consistent posting schedule, rolling out a mix of product updates, alpha threads, engagement-driven posts, and milestone celebrations. Each post carefully crafted to spark interaction and keep the momentum going.

https://x.com/raiser_co/status/1766059579379446034

An educational thread walking users through why Asia is a hotspot for gaming and how to be early.

https://x.com/raiser_co/status/1776417691290730991

An engagement tweet inviting readers to guess Raiser’s new feature to earn Points towards the FCO.

https://x.com/raiser_co/status/1779859211645551045

A closed beta code giveaway tweet for Metalcore focused on creating engagement in exchange for entries into the giveaway.

https://twitter.com/raiser_co/status/1761071347310985438

4

The growth was huge. From 500 to 46k followers on Twitter, 80k followers across all socials total, and a total reach of over 500k.

46,000+

Followers on Twitter

5,000+

Average views

500,000+

Total reach

Takeaways

• A balanced mix of educational threads, product updates, and engagement tweets proved to be a winning content strategy. We attracted new followers and kept the existing ones hooked.
• Consistency was key. Sticking to a regular posting schedule kept Raiser's audience engaged and helped boost visibility by playing into Twitter’s algorithms, increasing overall reach.
• The growth in Twitter followers and engagement validated our approach. It gave us valuable insights into what content resonates best. This allowed us to fine-tune and optimize our strategy for even greater impact.