<aside> 🔥 Reached 115K new followers on Twitter & 150K total retweets, with the Public Sale sold out in less than 20 seconds.
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Playbux is a leading Web3 gaming project that blends e-commerce with blockchain technology, serving over half a million players globally. Listed on Tier-1 exchanges such as Kucoin, Bybit, Gate.io, Bitmart, and HTX, the platform uses its native $PBUX token to power diverse "X to Earn" services.
At the start of our work with Playbux, the platform was still in its Alpha stage. Additionally, the Public Sale of its $PBUX token was coming up on Raiser Launchpad, requiring extensive preparation. Their challenge was to roll out promotional campaigns, re-activate dormant community members and attract new audiences for a successful Public Sale.
Recently, Playbux launched a Public Sale of its $PBUX token on Raiser Launchpad. To celebrate, Playbux successfully delivered a campaign on the Galxe platform with a prize pool of 50,000 $PBUX. This event, alongside its strategic token listings, underscores Playbux's reputation as a #1 gaming project on the BNB chain.
⭐️ Marketing strategy & execution
⭐️ Content marketing
⭐️ Shiller management
⭐️ Audit and data analysis
⏰ Started working: January 2023
✅ Time worked: ongoing partnership
💻 Campaigns together: 5 strategies and 7 tactics + ongoing execution
<aside> 💡 Goal: To increase Twitter followers by 100K and warm up the community before the Public Launch & TGE.
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To achieve Playbux's key objectives of growing its Twitter (X) followers by 100K, we used a strategy that targeted the platform's substantial existing audience.
LKI Consulting focused on the dual challenge of Playbux. First, we worked on re-engaging dormant community members and warming them up before the sale. And second, we aimed to attract new audiences to boost the $PBUX Public Sale results on the Raiser Launchpad.
To overcome these challenges, we needed to grow the community fast and build project awareness among existing and new community members.
Here is how we did it.👇
Before starting work with LKI, Playbux was already well-known as a leading project on the BNB chain, backed by massive players such as Binance and Visa.