<aside> 🔥 Increased Telegram subscribers by over 750% in one month, growing the community from 4K to 30K+, achieving 1.5x more than the original goal of 20K.

</aside>

✨ Client description ✨

Multibank.io is a regulated centralized cryptocurrency exchange (CEX) launched in 2023, offering a wide range of cryptocurrencies and USDT-margined derivatives trading with up to 100x leverage. With a connection to the leading TradFi platform, Multibank Group, Multibank.io combines top-tier security, robust liquidity, and swift trade execution, making it an attractive platform for both novice and seasoned traders alike.

Services provided

⭐️ Telegram ads

⭐️ Galxe campaign management

⭐️ Community engagement

⭐️ Industry benchmarks analysis

⭐️ Competitors analysis

⭐️ Design

⭐️ Strategic advisory

Timeline

⏰ Started working: July 2024

✅ Time worked: 2 months

💻 Campaigns together: 6

<aside> 💡 Goals:

• Grow Telegram subscribers 4K to 20K.
• Introduce 3 new crypto pairs to the community.
• Get 2K users to test derivatives services by promoting a special bonus. </aside>

Gameplan

The goal was to grow the Multibank.io community by 5x while targeting 2K users to test their derivatives feature. To achieve this, we introduced a special 120 USDT bonus for joining and depositing on MBIO, incentivizing engagement. We not only hit the target but exceeded it, by 2.5x reaching 5K engaged testers.

Our strategy:

• Telegram ads management: We conducted thorough research to find the best channels for each message Multibank.io wanted to spread, factoring in channel size, relevant topics, and key regions.
• Tailored messaging: We developed custom messaging for growing the TG community, introducing new trading pairs, and promoting a derivatives bonus with five ad variations for each.
• Optimization & A/B testing: We optimized weekly ad copies to maintain engagement, using A/B testing to refine performance.
• Engagement strategy: We implemented a bot to ensure clear CTAs that directed users to take action immediately after joining the Telegram channel.

Telegram growth

Our focus was to drive engagement and attract users by promoting tangible benefits (like a derivatives bonus) through ads that catered to different user segments.

Telegram ads

We executed a month-long Telegram ad campaign with the following key actions:

• Researched and selected top Telegram channels to target the most relevant communities based on specific criteria, including size, topics, and regional language preferences.
  • Channel size: A mix of large and small channels to cater to different styles of communities.
  • Topics: Focused on competitor channels, token communities for new listings, RWA channels, and trading/DeFi communities to ensure our messaging reached the right audience.
  • Language/region: Prioritized markets where MBIO has the strongest presence and potential for growth.
• Launched three core messaging angles to introduce new pairs, grow community engagement, and promote the derivatives bonus.
• Weekly ad copy changes kept the campaign fresh and engaging, while regular A/B testing ensured ongoing optimization.