<aside> 🔥 Increased Twitter, Telegram, and Discord followers by 1,075% and achieved over 84.4K new followers across all platforms.
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Minterest is a pioneering cross-chain DeFi lending protocol that redistributes 100% of value captured back to users. Fully operational since early 2024 and preparing for TGE and tier-1 listing, Minterest aligns token value directly with its robust economic engine, capturing up to 5X more fees and redistributing 100% back to users via token buyback.
⭐️ Writing blog post articles
⭐️ Social media growth
⭐️ Creative marketing campaigns
⭐️ KOL campaigns
⭐️ NFT giveaway with KOLs
⭐️ Launch on a new chain
⭐️ Shiller management
⏰ Started working: December 2023-September 2024
✅ Time worked: ongoing partnership
💻 Campaigns together: 20+
<aside> 💡 Goal: Grow their community on Discord, Telegram, and Twitter ahead of listing.
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When we first teamed up with Minterest, they had just launched their protocol and had a small but loyal community of 10,000 followers. Our mission was to supercharge their social media presence and turn that small community into a thriving, engaged user base. The goal was to significantly grow Minterest's followers and get the existing community buzzing.
We knew that to stand out in an oversaturated DeFi market, we needed to do more than just shout into the void. So, we rolled up our sleeves and dove deep into content development. We crafted in-depth, value-packed pieces that would grab the attention of DeFi enthusiasts and keep the Minterest community informed and engaged.
But we didn’t stop there. To boost credibility and build trust, we teamed up with the right players in the ecosystem. We executed 20+ campaigns with key partners. This included launching and co-marketing with platforms like Mantle and Taiko.
We ensured sustained growth and engagement, by implementing dedicated social media growth strategies, including community management and engagement programs on Twitter, Telegram, and Discord. Collaborations with KOLs were achieved broader outreach and credibility, and we drove user engagement, by launching interactive and reward-driven campaigns, like NFT giveaways and a new chain launch promotion.
To keep the momentum going, we implemented dedicated social media growth strategies that included community management and engagement programs on Twitter, Telegram, and Discord. And because we knew the power of influence, we brought KOLs into the mix to extend our reach and credibility even further. To top it off, we launched interactive and reward-driven campaigns — think NFT giveaways and new chain launch promotions — that got users engaged and talking.