<aside> 🔥 Reaching 75K game downloads in 10 months with an average CPR of €0.55.
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Knights of Cathena is the first casual mobile turn-based tactics Play-and-Earn game bridging the gap between traditional and Web3 gaming.
With an easy onboarding process and seamless blockchain integration, gamers can log in through socials, monetize their play time, and convert it into crypto.
Knights of Cathena players fight intense PvP matches against other players and earn Cathena Gold ($CGO) - the native token of the game.
⭐️ Strategy creation
⭐️ Social media management
⭐️ Influencers management
⭐️ Facebook ads management
⭐️ Google ads management
⭐️ Ads content
⏰ Started working: 2023 February
✅ Time worked: ongoing partnership
💻 Campaigns together: 7 marketing tactics, 1 month setup & ongoing execution
<aside> 💡 Goal: To attract 10K+ active players to the beta version of the game in 6 months.
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To reach Knights of Cathena’s initial goal of attracting 10K+ active players to their newly launched project, we implemented four key tactics as a part of the overall strategy: social media marketing, engagement campaigns, influencer collaborations, and paid advertising.
The core of our social media marketing strategy was a clear balance of content: 🐦 2 educational Twitter threads 🐦 1 light content (meme) 🐦 1 engagement campaign 🐦 1 poll 🐦 1 industry-related tweet
Link to Knights of Cathena Twitter
The combination of this content applied both to casual gamers who have under 10 min a day to read the content and true fans who engaged with the account several times per day looking for research-based content. The engagement campaigns were also posted in strategic timing on Thursday, giving the audience the whole weekend to participate.
Examples of the best-performing content:
To keep the engagement up, we also moderated the profile replying to tweets and managing relevant DMs. Unsurprisingly, the engagement campaign conditions and results tweets bring the most amount of followers and profile visits to the profile. People are interested in the monetary reward and want to participate / catch the next one.
Results speak for themselves 🚀
Before LKI 😢
With LKI 😍
