<aside> 🔥 Grew X and Telegram community by 87.1K+ new members.

</aside>

✨ Client description ✨

Ithaca is a non-custodial, composable options trading protocol. It uses a unique auction-based matching engine to enhance liquidity and offers flexible, custom options strategies. Designed for both beginners and experts, Ithaca provides a secure and efficient platform for advanced options trading.

Services provided

⭐️ Marketing strategy

⭐️ Airdrop management

⭐️ Social media marketing

⭐️ Telegram ads

⭐️ Telegram group promotions

⭐️ KOL campaigns management

⭐️ Design

Timeline

⏰ Started working: April 2024.

✅ Time worked: 2 months.

💻 Campaigns together: 10+ campaigns.

<aside> 💡 Goals:

• To get 50K+ new active X followers without shilling and giveaways.
• To get 5K+ new TG members. </aside>

Gameplan

The goal was simple but ambitious: secure 50K+ new followers on X and 5K+ new members on Telegram without relying on shilling or giveaways. Instead, we leveraged a points-based reward system to drive real engagement.

The strategy we put together:

• Point-based airdrop: We put our heads together to brainstorm, strategize, and promote Ithaca's airdrop, ensuring it was a key driver of community engagement.
• KOL partnerships: To amplify our reach and boost credibility, we teamed up with KOLs who could help us get the word out to the right audiences.
• CIS region focus: Knowing the importance of regional targeting, we honed in on the CIS region. We crafted promotional content that spoke directly to that audience.
• Content creation: We didn’t just churn out content. We developed compelling, targeted pieces that resonated with the community and attracted new members.

Here is how we did it 👇

Social media growth

Twitter

Goal: 50,000 new followers Benchmark: 22,000 followers

When LKI first teamed up with Ithaca, their Twitter account was struggling. Posts were barely hitting 1K impressions, and the followers they had weren’t engaging at all.